Converse came out with their first ever waterproof sneaker. To launch the shoe we created an interactive music video for Korean-trap-artist Keith Ape and his new single "Diamonds." The custom-made video player let viewers alter visuals in real-time. By pressing the screen or tapping any key GIFs would takeover the screen creating a new viewing experience every time. The campaign was supported with a look book and motion graphic video for the shoe.
Role: Concept Art Direction
Creatives: Josh Chua
Awards: Awwwards Site of the Month, FWA Site of the Day, Vimeo Staff Pick