Converse - Counter Climate

Made at Anomaly, 2016

Role: Concept, Art Direction

Creatives: Josh Chua

CDs: Fab + Ida

Converse came out with their first ever waterproof sneaker. To launch the shoe we created an interactive music video for Korean-trap-artist Keith Ape and his new single "Diamonds." The film is based in the futuristic and fictional city of "Wetropolis" (...name not consumer facing...) a place where it never stops raining, no matter the location.

The custom-made video player let viewers alter visuals in real-time. By pressing the screen or tapping any key GIFs would takeover the screen creating a new viewing experience every time. The campaign was supported with a look book and motion graphic video for the shoe.

Press: Communication Arts, Creativity, Hypebeast

Awards: Awwwards Site of the Month, FWA Site of the Day, Vimeo Staff Pick