YouTube - B2B

Made at Anomaly, 2017

Role: Concept Art + Copy

YouTube wanted to bring awareness to their new :06 media buy on their platform. In order to demonstrate that you can actually tell a big story in a short amount of time we created a dozen :06 ads with companion banners to promote the new media buy. The focus of of this brief beyond highlighting the :06 ad buy was to show the how broad and big the YouTube audience is beyond millennials, so many of the videos were targeting toward older generations.