To promote Comcast's "talking guide" for people with visual disabilities we asked Emily, a 7-year-old blind girl, what she sees in her mind when she watches The Wizard of Oz. We then built her version, using designers, makeup artists, and puppeteers.
Made at Goodby New York.
Role: Concept, Art Direction
Creatives: Michael Hagos, Josh Chua, Sam Dolphin
Awards: Cannes Titanium & Integrated Bronze, Cannes Shortlist Film, Cannes Shortlist Craft & Art Direction, D&AD Wood Pencil Film, D&AD Wood Pencil Craft, One Show Cross Platform Gold, Silver Integrated Clio, AICP Best Agency Art Direction, Art Director's Club Gold - Branded Entertainment, Art Director's Club Bronze - Integrated